Your dog was bred for a purpose. Instinct gives them one. A daily enrichment app built around your dog's natural drives.
Your dog's behaviour isn't random. It's driven by six core instincts — and your breed has a unique mix.
Track, find, discriminate. The most powerful sense your dog has — and the most under-used.
Pursue, flush, catch. The predatory motor sequence, channelled into controlled outlets.
Control, pattern, anticipate. The instinct to organise movement using eye contact and spatial pressure.
Find, carry, deliver. A cooperative instinct that bonds dog and handler.
Excavate, destroy, persist. Physically manipulating the environment. Tenacity made physical.
Think, figure out, create. The deep-thinking instinct that tires a dog faster than any walk.
Every dog has their own instinct profile
Bred to quarter ground, flush, and retrieve. Here's how her instincts actually break down.
The Daily Drive
Every morning, instinct serves up one activity calibrated to her breed and instinct mix. Here's a taste of what she'd get.
Handful of kibble or small treats
Retrieve dummy or soft toy
3 familiar toys
Answer a few quick questions about your dog's breed, behaviour, and your daily routine. We build their unique instinct profile — a weighted mix across all six categories.
Every morning, instinct prescribes one 10–20 minute enrichment activity calibrated to your dog's instinct mix. No guesswork. No Googling "enrichment ideas" at 6am. Just open the app.
Track your dog's Fulfilment Score over time. See which instincts you're nailing and which need attention. A calmer dog, a stronger bond, and the knowledge that you're giving them what they actually need.
Activities aren't static. As your dog improves, instinct moves them through three tiers — right up to Advanced in the instincts they were born for.
Labradors, Cocker Spaniels, Border Collies — they were bred to think, track, retrieve, and solve problems for hours a day. They're brilliant at what they were made for. The thing is, most of them never get to do it.
of UK dogs show at least one undesirable behaviour, from reactivity to separation anxiety.
Dogs Trust, National Dog Surveycalls to Dogs Trust in 2024 from owners struggling with their dog — often working breeds whose needs weren't understood.
Dogs Trust, 2024Ten minutes of the right mental work tires a dog faster than an hour-long walk.
“During adolescence we ended up walking Rowan further and further each day, unknowingly building an athlete. When we started hiding teabags in the garden and asking him to find them, everything clicked — he settled better, even in the pub. We’re still a work in progress but breed fulfilment has been massive for us.”
Ben & Rowan the Working Golden Retriever
Download instinct and discover what your dog's breed was really made to do.
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